What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 June 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)? 00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails 01:04 – There are also some ads above your email inbox and when you click on your Gmail 01:15 – You can target specific keywords and be creative with Gmail ads 01:27 – Neil has been using Gmail ads for awhile 01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords 01:42 – Conversions with Google search list is much higher for Neil 01:46 – Gmail is much cheaper though 02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads 02:30 – You can target specific people with Gmail ads, too 02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up 03:02 – Neil finds Gmail ads working well for B2B rather than B2C 03:50 – You can test it first 04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain 04:10 – That’s it for today’s episode! 3 Key Points: Targeting specific keywords can be done through Gmail Ads. Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel. Test every campaign that you do and track your conversion rate to see if it’s worth it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about what Gmail ads are
1:01.0	and how to leverage them.
1:02.8	So in the past we've kind of alluded to Gmail ads a little bit, but it's good to give an overview
1:07.5	to people that are just starting out as to what they are exactly and how you can take advantage of them.
1:13.4	So quick overview, basically, the Gmail ads are, you can see them in your promotions
1:18.4	tab when you're opening up your emails.
1:20.8	Now chances are if you're listening to this podcast you probably
1:23.8	aren't clicking the promotions tab too much. I know I'm not Neil are you? I'm not
1:28.1	well I use a corporate version so I don't even have a promotions tab. So with the Gmail ads, you'll see a couple of ads above your email inbox.
	...

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