What All Bestselling Book Launches Have In Common #1649

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 14 February 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

What All Bestselling Book Launches Have in Common In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What All Bestselling Book Launches Have in Common. [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource. [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric. [01:54] The Lindy Effect and the importance of having a book that stands the test of time. [02:32] Why Neil wouldn’t write a book again. [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose. [04:13] That’s it for today! [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Hustle ResultSource How to Win Friends & Influence People The Lindy Effect The Coaching Habit Michael Bungay Stanier Leveling Up Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to marketing school, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	So today, we are going to talk about what all best selling book launches have in common.
0:57.6	So Neil, you have a best selling book, New York Times best seller hustle.
1:01.5	I almost had a hustler, but hustle tell us about that book.
1:04.4	What do they have in common?
1:05.8	Sure.
1:06.8	So the big thing that most best selling books have in common because I've talked a lot
1:11.7	of people who had best selling books, you know, I'm not trying to promote them.
1:15.1	I don't even know the dude who runs it.
1:16.9	We use them though.
1:18.1	They're called result source.
	...

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