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Sustainable Minimalists

Bleav + Stephanie Seferian

Leisure, Parenting, Home & Garden, Kids & Family

4.8 • 864 Ratings

🗓️ 29 August 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves). Here's a preview: [1:00] Examining our clutter problem through metaphor (bathtub, baby!) [9:00] Selling isn't about emotion; it's about seduction [13:00] We humans are animals, and animals are evolutionarily primed to heed warnings [15:00] Curiosity versus urgency: Both emotional states convert! [21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness [26:00] Insider advertising works! Resources mentioned: The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack) This show is listener-supported. Thank you for supporting! Join our (free!) Facebook community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists Say hello! [email protected].

Transcript

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0:00.0	It has been a summer of self-care over here. I'm talking lots of hikes, lots of beach trips with the
0:06.4	sunscreen of course, you name it, I'm fitting it in before Labor Day. Wherever you're off to this summer, know that you're taking your microbiome with you. And seeds
0:17.3	D.S. 1 daily symbiotic benefits your gut, your skin, your heart in just two capsules a day. Now if you've been around here for a while you
0:27.0	know that I pay close attention to what I put in my body I do my d darndest, to avoid synthetic ingredients, and that's why I trust seed.
0:37.0	Support your gut this summer with seeds, DS01, daily symbiotic.
0:41.8	Go to seed.com
0:43.0	sustainable and use code 25 sustainable to get 25%
0:48.0	off your first month.
0:49.0	That's 25% off your first month of seeds, DS01, daily symbiotic at seed.com slash sustainable,
0:58.3	code 25 sustainable.
1:00.8	Well, hello there, my friends, and welcome back. sustainable.
1:03.0	Well, hello there, my friends, and welcome back.
1:05.0	My name is Stephanie Safarian.
1:07.0	And you're listening to episode 491 of sustainable minimalists.
1:12.0	This is a listener supported show about intentional and
1:15.0	eco-friendly minimalist living. On today's show, we are discussing things advertisers know
1:20.5	about us, that we perhaps don't know about ourselves. Yes we are now let's
1:25.6	back up shall we. I was reading a real interesting piece on Substack last
1:30.9	week and I've linked to it in the show notes, by the way.
1:34.0	I want to give credit where credit is due.
1:35.8	But the peace was about stocks and flows.
1:39.6	So stay with me for a minute.
	...

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