What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 March 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
(00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion.
(03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
(06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
(08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
(09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook.
(10:01) Eric predicts that this election year will bring about significant changes.
(10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
(12:31) Neil and Eric condemn companies for exploiting woke ideology for profit.
(12:48) They discuss the unethical use of race and systemic racism for marketing purposes.
(12:55) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I-Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:41.1	Hello, Malcolm Gladwell here.
0:43.0	This season, Undervision, history, we're looking at the dreaded phrase that no one in Hollywood
0:48.2	wants to hear.
0:49.5	One that describes the purgatory, where once promising scripts go to die. Development hell.
0:55.8	Called up everyone into in Hollywood and asked them to pitch me a project that broke
1:00.6	their heart because it never got made.
1:03.0	These stories were so good,
1:05.0	and you can hear some of them on Revisionist history.
1:08.0	Listen on the I Heart Radio app, Apple Podcasts,
1:12.0	or wherever you listen to podcasts
1:15.0	You know it's funny. I know we talked about this on the last episode about
1:18.0	Tic-Toc getting banned but you know ad age has an interesting article on preparing for the ban and advice to influencers and marketing experts.
1:28.2	And it's so funny, it's just like everyone's discussing how you should adapt your marketing and how you should adapt as an influencer.
1:36.0	You and I both know this, all right?
	...

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