How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 March 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
(00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
(02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
(05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company.
(08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
(09:54) Experimentation is key to staying ahead in business.
(10:33) Neil Patel discusses using private data and AI to find trends.
(11:34) Neil Patel explains the strategy of updating old content to improve SEO.
(12:27) Eric Siu shares the success of Semrush's SEO strategy.
(14:19) Discussion on Semrush ranking for irrelevant keywords
(15:12) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I-Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:41.1	Hello, Malcolm Gladwell here.
0:43.0	This season, Undervision, history, we're looking at the dreaded phrase that no one in Hollywood
0:48.2	wants to hear.
0:49.5	One that describes the purgatory, where once promising scripts go to die. Development hell.
0:55.8	Called up everyone into in Hollywood and asked them to pitch me a project that broke
1:00.6	their heart because it never got made.
1:03.0	These stories were so good,
1:05.0	and you can hear some of them on Revisionist history.
1:08.0	Listen on the I Heart Radio app, Apple Podcasts,
1:12.0	or wherever you listen to podcasts.
1:15.0	How One Influencer Tanked a stock by 80%.
1:20.0	Eric, do you want to guess who the influencers is?
1:23.0	Uh, yeah, MKHB.
1:25.0	I don't even know what M.
	...

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