How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 20 March 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:49) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (12:40) Eric Siu shares the success of Semrush's SEO strategy. (16:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I-Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:41.1	Hello, Malcolm Gladwell here.
0:43.0	This season, Undervision, history, we're looking at the dreaded phrase that no one in Hollywood
0:48.2	wants to hear.
0:49.5	One that describes the purgatory, where once promising scripts go to die. Development hell.
0:55.8	Called up everyone into in Hollywood and asked them to pitch me a project that broke
1:00.6	their heart because it never got made.
1:03.0	These stories were so good,
1:05.0	and you can hear some of them on Revisionist history.
1:08.0	Listen on the I Heart Radio app, Apple Podcasts,
1:12.0	or wherever you listen to podcasts.
1:15.0	How One Influencer Tanked a stock by 80%.
1:20.0	Eric, do you want to guess who the influencers is?
1:23.0	Uh, yeah, MKHB.
1:25.0	I don't even know what M.
	...

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