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Business Daily

WeWork and the cult of the CEO

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 27 September 2019

⏱️ 17 minutes

🧾️ Download transcript

Summary

How WeWork's Adam Neumann lost his job after a disastrous attempt to list the company on the stock market. Manuela Saragosa speaks to the Wall Street Journal's Eliot Brown about the charisma of Adam Neumann and how it helped raise billions from investors, and to Andre Spicer from the Cass Business School about the cult of the founder-CEO. Scott Galloway, professor of marketing at the New York University Stern School of Business, explains why WeWork's IPO failure should be a lesson to the markets.

(Photo: Adam Neumann, Credit: Getty Images)

Transcript

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0:00.0

Hello and welcome to Business Daily from the BBC. I'm Manuel Saragossa. Coming up, the entrepreneur and founder who built a multi-billion dollar company on Charisma alone. And now it's all come crashing down.

0:14.5

We hit what I'll refer to as peak founder. Charisma is now has been vested by math. We're talking about WeWork, the office rental

0:24.0

firm that posed as a tech startup. It impressed venture capitalists, but not Wall Street investors.

0:30.9

Wall Street is much more like, why are you losing billions of dollars? How do you get to profits?

0:35.9

Cold maths. Right, which is not the way things work in Silicon Valley.

0:39.5

That's all here in Business Daily from the BBC.

0:45.9

Regular listeners to our program will know that a couple of weeks ago we broadcast an edition

0:50.7

of the show that looked at how the office rental company WeWork

0:54.7

was hoping to sell its shares on the New York stock market for the first time

0:58.6

in an initial public offering or IPO.

1:01.9

That IPO would have valued the whole company at a staggering $47 billion,

1:08.5

making WeWork one of the most valuable private companies in America.

1:12.6

It left many people scratching their heads in amazement. Sure, WeWork may be the epitome of

1:18.4

office cool, but how could a company that basically sublets office space be worth so much?

1:24.7

Well, a lot has happened since we last spoke about WeWork here on Business Daily two

1:28.4

weeks ago. First came this. WeWork's biggest investor wants a call off the IPO. That investor

1:34.5

soft bank, though, is urging WeWork's parent company to abandon the deal. Office sharing startup,

1:40.3

WeWork is considering dramatically slashing the cash it's hoping to raise when it lists on Wall Street.

1:46.4

WeWork officially moving to delay the IPO following a tepid inception from a reception from investors.

1:54.0

And not long after that, there was this news about WeWork's charismatic CEO, Adam Newman,

2:00.1

the founder who pretty much embodies everything

2:02.8

the company stands for. Well, WeWorks, a co-founder and CEO, Adam Newman, is facing

...

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