Wendy’s is struggling as low-income consumers cut back
WIBC 9AM-Noon Podcast
WIBC
4.6 • 1.2K Ratings
🗓️ 11 August 2025
⏱️ 7 minutes
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| 0:00.0 | Eat it, eat it, eat it. |
| 0:03.2 | Get yourself an egg and beat it. |
| 0:06.8 | Have some more chicken. |
| 0:08.4 | What are you telling me? |
| 0:09.1 | Wendy's is struggling? |
| 0:11.0 | Yeah, they cut their global sales forecast. |
| 0:14.5 | They cite economic uncertainty, heightened competition, and especially their lower income consumers. |
| 0:23.2 | Okay, so this is like the world we live in is fascinating. |
| 0:27.6 | It isn't weird as like you get older the things you remember. |
| 0:32.5 | Like just why do I remember this? |
| 0:34.6 | Why don't I remember other things? |
| 0:36.2 | Whatever. |
| 0:37.3 | I remember, and most people know, my radio mentor, the guy that I think had the biggest impact on me is legendary Jay Baker, who is best known from his years with Bob and Tom and Q95 and Jay still in Q95. |
| 0:50.2 | And Jay was very young in this business, saw something in me and took me under his wing. |
| 1:13.1 | And I used to sit for hours on the weekend with him. And he was gracious. And we would talk about radio and he would teach me things about the business. And we would talk about all sorts of things with life. And one of the things my job to do with Jay on the weekends was to go get the lunch. That was my job. And we used to, the station was in Brownsburg, so it was right near the interstate. And we used to, like, laugh about, like, how fast food restaurants near an interstate, a crowded |
| 1:22.3 | interstate, like the one in Brownsburg, should basically be a money printing factory. |
| 1:26.3 | Like, if you're a named chain off a crowded |
| 1:28.9 | interstate, and this is, you know, early 2000s, right? So a totally different world. But how could you |
| 1:34.2 | fail? If you're Wendy's or Arby's or McDonald's or Burger King, like, and you're off a crowded |
| 1:40.1 | interest of any sort, How could you possibly fail? |
| 1:49.8 | And yet, in the modern climate in which we live, that, you know, we were saying, like, |
| 1:53.1 | wouldn't it be great if you could just own the Wendy's off the interstate in Brownsburg? |
... |
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