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Hi guys. Hi. Welcome back to To Niche. I'm Elizabeth. I'm Lara.

If you guys are just joining us for the first time, this is the show where Laura and I take

niche trends that are of interest to us and we hauled them.

And it's a fun time.

So welcome to the show.

I wanted to share something that I came across on TikTok, which I actually think in our like ins and outs for 2023, I'll say referencing

TikTok is out, but I'm unfortunately doing it right now.

So de-influencing talk.

Have you heard of this?

No.

It's basically the anti-influencer, anti-consumerism side of the app, which is mainly all about those things.

So I'm obsessed with it.

And I'm here to say I think we're de-influencing.

...