Welcome to Transforming Luxury

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 6 September 2021

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In a new series from The Business of Fashion, BoF speaks to 22 experts from the worlds of business, technology and science, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the luxury goods market. The six-part series, created in partnership with Klarna, explores the future of the $300 billion industry, from new consumer behaviour to the next-gen technology and the urgent need to create a more sustainable industry. Subscribe now to never miss an episode.

The Transforming Luxury Podcast launches on 13th September. Subscribe now to never miss an episode.

For comments, questions, or speaker ideas, please e-mail: [email protected].

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Transcript

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0:00.0	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.
0:05.9	I wanted to share with our podcast listeners a new series that we're launching on September 13th called
0:11.6	Transforming Luxury, presented by Klarna.
0:14.4	In this series, BOF investigates how market disruption, new technologies, and growing consumer
0:20.2	scrutiny are driving transformative change in the $300 billion luxury goods market.
0:25.6	Don't forget to subscribe to the transforming luxury podcast to never miss an episode.
0:33.4	Thanks to market disruption, technological innovation and shifting consumer sentiment, the luxury
0:38.6	industry's impact in the world is under greater scrutiny than ever before.
0:43.3	In a new podcast series from The Business of Fashion, we're interviewing 22 global authorities
0:48.3	to investigate the forces that are transforming luxury.
0:51.8	From the truth about exclusivity with networks Aaron Levant.
0:55.3	The masterfulness that you're seeing most of right now is around marketing and creating this
0:59.3	perceived scarcity.
1:01.1	In reality, a brand like Supreme is selling more volume than, let's say, a popular men's
1:07.2	surf brand like Bilibong or Volcom.
1:09.9	The need for better representation with Robin Gavann.
1:13.6	At the moment, I think that the notion of exclusivity really strikes people as a simply exclusion.
1:23.6	To luxury's imminent entry into the metaverse with Omiyaki. In a digital space, there's obviously a high profit margin
1:30.6	because digital products are infinitely scalable.
1:33.6	You write one programme or you have one object,
1:36.1	and obviously this can be duplicated,
1:37.9	whether it be a million times or one time.
	...

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