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Hey, I'm Candace Lim.

And I'm Kate Lindsay, and you're listening to I-C-Y-M-I.

In case you missed it.

Slate's a podcast about internet culture.

And Candice, I want to share with you my new, least favorite genre of TikTok. Ooh, I wanna hear more.

So these videos, they're ads on TikTok, but they're styled like regular TikTok videos.

But they're from brands like talk-a-try or nourish,

and they're all meant to look like it's a regular person posting, but it's coming from a brand account. And so it'll say things like, POV, you just found out there's a virtual dietitian or psychologist who takes your insurance and it's this woman walking around like the music is soothing. She's like kicking leaves. It's all it's it's to I hate it. I hate them so

much. I've kind of seen these before and I always hit like not interested but guess what? They come

back. They always come back. Well yeah and the problem is and this is where I do it to myself where I

...