Welcome to Retail Reborn, a new podcast from the Business of Fashion presented by Brookfield

Properties. I'm Doug Stevens, founder of retail profit, and in this new series on the

reinvention of the retail industry, I'll investigate the remarkable challenges and opportunities

for retailers created by an increasing number of

Black Swan events in an age of growing uncertainty.

Is COVID-19 the end of retail as we know it? Or a once-in-a-century lifeline to a new, more

inspired and sustainable path for the global industry.

I look to unlock the answer by speaking with some of the world's most respected minds

from the psychology of consumers in crisis.

When people are reminded that they're going to die, they value money more.

They are more interested in certain kinds of luxury items.

They, even if you ask people who are reminded of their mortality, just to draw a picture of money,

they draw the money bigger as if money looms larger on your mind when death is there.

To the future of online.

So you can very well be exclusive and limited in all these things.

But I think that the change that we're seeing from brands is that they are realizing that this is where their consumers want to be.

And the reimagined role of stores.

To be honest, like it really starts with asking the question is, what are we giving someone

they can't get on their couch?

If someone is walking into our space, what are they going to do or see or experience?

They cannot get on their couch, on their phone, on their computer.

We'll bring you the perspectives of those who are building the future,

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