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This week, we're dropping an episode of my friend Brian Goldman's White Coat Black Art podcast into our feed because we thought you might find the topic interesting.

Companies are spending big bucks advertising weight loss drugs like Ozampic and

Rebelsis but here in Canada reminder ads can only give the medications name they can't tell

you what the drug is for they just tell you to ask your doctor for more information i joined

dr goldman in his episode to talk about those ads. Are they good or are they bad?

Back in 1981, Liz Mench applied for a job in marketing at Boots Pharmaceuticals in the U.S.

At her job interview, the 23-year-old was surprised when the company president said the drug

company's customers are the doctors who prescribe the pills.

She told the president that the actual customer should be the patients who take the pills. Mench got the job,

and in 1983, Boots aired the first TV prescription drug commercial in America, a TV spot

for a pain reliever called Rufin. Just 48 hours later, the U.S. government made the company take it down.

Still, it was only a matter of time until pharma put consumers under the influence.

Terry, what are you doing? This isn't Under the Influence.

It's White Coat Black Art.

And I'm Dr. Brian Goldman.

Right.

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