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From Wondry, I'm David Brown, and this is Business Wars Daily on this Friday, January 8th.

With all the home cooking, bread, baking, and sweatpants wearing we've been doing during the course of this pandemic, many of us have learned what college freshmen already know.

Lots of starches and little activity, pack on the pounds faster than you can say pizza with extra

cheese, please. And those stretchy pants, well, they're pretty good at helping us avoid the truth.

Now that it's time for New Year's resolutions, many people are facing up to their quarantine 15 and looking to drop that sourdough bread weight.

More than 40% of people who make New Year's resolutions plan to lose weight, according to a recent U-Gov survey,

and weight loss companies are standing by ready to woo customers

with promises of slimmer profiles.

Noom, an app-based weight loss program, touts its behavioral change weight loss model,

...