Welcome to the AM Update, week in review.

A collection of the best moments from Aaron McIntyre's morning update.

New York Times wrote about Democrats' plans to reach white young men, or just young men in general.

They called it Sam.

Speaking to American Men promises this program, they've invested $20 million into this program,

promises to study the language, the syntax of young men,

see what makes things go viral in their world,

and suggests buying advertisements in places like video games and sporting

events and elsewhere. There's also a memo attached with this $20 million plan to study this

strange creature called the young man in which it states that they have to drop the tone

of moralizing, of moralizing.

And then there's this. This is Joel Payne. He's a Democratic strategist. He's a Democratic

strategist. Here's what he said on MSNBC just a little bit ago, a little bit ago,

regarding what the Democrats need to do,

kind of reacting to that story.

We're really talking about young men, right?

Young men who Democrats have not figured out a consistent pitch for how to get in front of.

And I think it starts with authenticity.

So there is Joel Payne.

He was panning some of these efforts amongst Democrats to try to understand demos that they're not doing well with.

And then says at the end there, well, we just need to be authentic.

We just need to be authentic.

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