Welcome to the Tech Mem Ride Home for Wednesday, June 27th, 2018.

I'm Brian McCullough.

Today, Google Rebrands AdWords and Demos Duplex for Reporters.

Twitter takes steps to fight spam and make your account more secure.

Facebook wants to help you avoid spoilers and is Blackberry back with the key to.

Here's what you miss today a certain segment of the web game, this is really big news.

All of Google's suite of advertisement. web game, this is really big news.

All of Google's suite of advertising products will now go under one of three new umbrellas.

AdWords will now be known as Google Ads. The Double Click for Advertisers Product and

Google Analytics will now be known as the Google Marketing Platform. And Double Click

for Publishers, as well as the Double Click ad exchange will now go under the moniker

Google Ad Manager. So AdWords of course are those text ads that you see when you

do a search on Google. They used to run along the side, but they've been integrated

in the main search results for a while now. AdWords was Google's first major product

nearly 18 years ago. The key innovation that turned on Google's money geyser for the first time and

made Google into a Juggernaut.

Double-click is actually 22 years old.

It was the first Banner ad Juggernaut back in the dot-com era.

Google Purchase Double Click in 2007 for 3.1 billion dollars in cash.

And Double Click basically put Google into the display advertising game.

Again this is nothing more than a rebranding but it's also Google simplifying

its advertising offerings for advertisers and publishers.

...