Welcome to the Ard Lives podcast, our special guest today is Ali H. I'm going to go H and you're going to tell everybody the rest of your name.

Sure. Hey guys. Hi, Bill. It's good to be here. My name is Ali Hafizzi. But you can call me Ali.

Nice, nice. My wife's Colombian. Everybody speaks Spanish in the house I can't even speak

Spanish to the point where sometimes I just go out of my way to say it poorly because

I just can't say it properly Kevin our producer sees me do that in the house sometimes and he's

laughing um so that that's cool.

All right, Ali, give everybody the two-minute spiel on what you're doing today.

Okay.

So I'm the founder of a company called Wednesday.

Wednesday is a 60-person product engineering agency based out of India.

And while most agencies sell people's time, we are selling wide sprints. So our unit of doing business is a sprint, which means that we charge customers a

fixed price, whether something takes two weeks or three weeks.

And we like this kind of business model where, you know, we charge for an outcome and not time.

And customers seem to like it and has helped us build a little bit of trust with the people that we've

been working with. So that's,

that's what I'm doing, which is building products. Okay, a couple things, couple things.

Why are they named Wednesday? That's interesting. Yeah, that's, that's actually, so my co-founder and I, we, well, before Wednesday, we used to, we used to work together at another startup that

I was running.

And a lot of projects that we were building at that time, we would give them names out of like Norse mythology, something like Thor, Odin, something of that.

And these were GitHub projects.

And when we decided to do a consulting company, we said that, you know, we'll try

and find something in the Norse, you know, terminology. And the day that we created the company

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