It's Wednesday, August 23, 2023.

I'm Albert Moeller and this is The Briefing, a daily analysis of news and events from a

Christian world view.

You know back when some major brands were getting themselves into big trouble during

Pride Month and the lead up to Pride Month and the aftermath of Pride Month, you had

companies such as Target and of course Bud Lighthead, big brands that got into big trouble.

Now last week we looked at the financial analysis coming from sources, including not only

to say the stock market but coming from authorities such as the Wall Street Journal, a series

of articles on the impact of this controversy on Bud Light.

And you know there were some very familiar patterns that we grew to understand here.

Number one, you had people saying, look, the brand was already in trouble.

So even though there was this Pride controversy, it's hard to know how much it actually

cost the company because Bud Light was already a declining brand.

And yet you had people at the very same time come back and say, yeah, you know what?

Those consumer choices are still really being felt.

Just look at the sales figures, just look at how Bud Light fell basically with a so-called

transgender influencer named Dylan Mulvaney.

It was not a coincidence and at least many were right up front honest to say it wasn't

a coincidence.

This brand crashed itself in this controversy.

The American people, the consumer base or Bud Light, it's not going along with the transgender

revolution.

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