Welcome to the Tech Mem Right Home for Wednesday, February 28th, 2024.

I'm Brian McCullough today.

The Apple Car Project is dead.

Really this time, we think. Google is working to fix

Gemini if you're using Tumblr your post might soon be training open AI's models

Klarna's AI is doing the work of hundreds of humans and another fever dream of the most recent boom years might be over.

Here's what you missed today in the world of tech.

Bomb shell Apple news for you right now. The Apple Car Project is dead. So says Apple rumor expert Mark Germin in Bloomberg. He says Apple is winding down Project Titan,

its decade-long effort to make an electric car.

Employees on some car teams will move to Apple's AI division.

This is shocking news, maybe a decade of effort here.

Untold number of dollars spent, but maybe the AI moment has claimed one of Apple's wilder products, quoting Germin.

Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on

the project said the people who asked not to be identified because the announcement wasn't

public.

The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a Vice President

in charge of the effort according to the people.

The two executives told staffers that the project will begin winding down and that many employees on the car team known as the Special Projects Group or SPG will be shifted to the artificial intelligence division under Executive John Gien Andrea.

Those employees will focus on generative AI projects and increasingly key priority for the company.

The Apple Car team also has several hundred hardware engineers and car designers. It's possible

they will be able to apply for jobs on other Apple teams. There will be layoffs

but it's unclear how many. The decision to ultimately wind down the project is a bombshell for the company

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