Weapons of Influence #4: Liking (Ep. 195)

The Inforium

Thomas Frank and Martin Boehme

Personal Branding, Career, Productivity, Business, Learning, Lifehacking, College, University, Education, 101, Lifestyle Design, Work Smart, Class

4.8 • 998 Ratings

🗓️ 22 January 2018

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In part four of our series on Robert Cialdini's "Influence," we talk about the link between persuasion and being likable. Full show notes Things mentioned in this episode: Influence: The Psychology of Persuasion, by Robert Cialdini Robert Cialdini Weapons of Influence #1: Reciprocation (Ep. 186) Weapons of Influence #2: Commitment and Consistency (Ep. 189) Weapons of Influence #3: Social Proof (Ep. 193) Joe Girard A Master Class on Buying a Car – Part 1 (Ep. 69) A Master Class on Buying a Car – Part 2 (Ep. 70) The Science Behind First Impressions: How The Halo Effect Can Lend You Instant Credibility Thinking, Fast and Slow, by Daniel Kahneman Daniel Kahneman Brilliant Want more cool stuff? You can find all sorts of great tools at my Resources page. You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter. Timestamps: 0:05:53 - How we are influenced by people and things we like 0:18:28 - Being associated with something 0:29:51 - Sponsor: Brilliant (Learning problem-solving skills) 0:31:59 - Physical attractiveness and the halo effect 0:40:26 - Similarities, compliments and how some exploit them 0:51:25 - Contact, familiarity and cooperation 1:00:56 - Recap and conclusion If you enjoyed this episode, subscribe to the podcast on iTunes! It's easy, you'll get new episodes automatically, and it also helps the show gain exposure :) You can also leave a review! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey it's Thomas Frank. I've just got a quick note for you before we get into the show.
0:03.2	If you've been enjoying the Enforium or my videos over on YouTube, then you, my friend, should get
0:08.4	Nebula. On Nebula you get ad-free versions of both this podcast and my my videos along with exclusive stuff like
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0:33.3	I'm a maverick. What did you want me to do?
0:37.3	I could do anything at any moment. You'll never know. You never see it coming.
0:42.1	Guess what, Martin?
0:43.6	Yeah.
0:44.6	bringing the heat today.
0:45.6	Are we bringing the heat today?
0:46.6	Back to the hot cinnamon Roy boss.
0:50.2	Has it been three minutes?
0:51.9	Why would I know that?
0:53.5	Because it's your job to number one read my mind when I come up with new responsibilities for you
0:58.8	and number two to count in your head how long he's been steeping.
1:03.0	I saw you pour it, but here's what I figured.
1:05.0	I thought to myself, I wonder if he actually pays attention to how long that's been in or if we just kind of pour it out in the glasses whenever when we're filming.
	...

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