"We Were £50,000 In Debt!" We're Talking Fashion Empires with Lorna Luxe and Adam Frisby

We Need To Talk with Paul C. Brunson

FlightStory

Relationships, Society & Culture, Leisure

4.7 • 1.2K Ratings

🗓️ 11 December 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Building a fashion empire from the ground up isn’t easy. Today, Paul sits down with fashion entrepreneurs Lorna Luxe and Adam Frisby to share the real story behind their success. From launching multimillion-pound brands to overcoming challenges like debt, burnout, and reinvention, they reveal what it truly takes to thrive in the competitive world of fashion and social media. This is a conversation about risk, resilience, and redefining what’s possible.We’re Talking Fashion Empires (00:00) Intro (00:50) How Lorna Started Out as an Influencer (07:53) Lorna's Partnerships With Fashion Brands (09:16) What Lorna Feels Is Most Misunderstood About Her (12:27) Lorna's Future Brand (13:17) Celebrities and Influencers Who Collaborated on In The Style (13:58) How In The Style Grew (16:05) Adam's Personal Challenges Running In The Style (18:17) How In The Style Benefitted From the Covid Pandemic (21:30) How Adam Became Burnt Out (23:53) How In The Style Came to an End Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:50.1	Hello and welcome to We're Talking.
0:52.9	Today we're talking about what it really takes to build a fashion empire in the age of Instagram.
0:59.2	My guests are Adam Frisbee, the self-taught entrepreneur behind In the Style that grew from a bedroom side hustle into a high street success story.
1:08.9	And Lorna Lux, the fashion creator who turned her personal style
1:12.6	and loyal online community into a brand of her own.
1:16.6	Today we're talking fashion empires. Thanks. You then essentially get on the path to what has now become a major business, a major brand.
1:43.1	Yeah. Right. I'm curious about how you and John work together on that because there's a similarity in my
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