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Just Grow With It with Natalie Barbu

We Spent 2 Years (and $1 Million) Building the Wrong Product! - Here's What We Learned

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8982 Ratings

🗓️ 19 November 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

What does product-market fit really look like? In this episode, I share the raw, unfiltered story of how we spent two years building the wrong product, the painful lessons we learned, and how we finally found true product-market fit with Rella. You’ll hear about the metrics that fooled us, the pivots that saved us, and the real signals that your product is actually working. If you’re a founder, creator, or just curious about the startup journey, this episode is for you. Timestamps and chapters below! 00:00 – What is Product-Market Fit, Really? 02:34 – The Early Days: Rella 1.0 and False Signals 06:26 – The Slack & Figma Stories: Real Product-Market Fit 10:20 – Vanity Metrics That Fooled Us 14:21 – The Pivot: Rebuilding from Scratch 18:07 – How to Know When to Pivot vs. Persevere 21:00 – Metrics That Actually Matter 23:41 – What to Do After You Find Product-Market Fit 25:38 – Final Thoughts & Where to Find Me Subscribe for more honest founder stories and business growth tips. Subscribe to my Substack: https://thegrowthlist.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Everyone says that you need product market fit before you raise scale or higher.

0:04.3

But what does product market fit actually look like?

0:08.0

And what does it mean?

0:09.5

How do you know if you truly hit it or if you're just fooling yourself?

0:13.9

Welcome to Just Grow With It.

0:15.4

I've always been a little impulsive.

0:17.0

I get an idea and just go with it.

0:19.9

But that's the thing about life and business. You're always

0:22.3

growing, learning, and figuring it out as you go. Welcome to Just Grow With It, the podcast where I share

0:28.0

lessons I've learned as a founder and creator, the mistakes, the pivots, and the wins, and how staying

0:33.1

consistent can change everything. So if you're ready to grow with me, let's get into it.

0:37.6

Welcome back to the episode, everyone. I am here to share another lesson that I have learned

0:42.5

while building RELA. Product Market Fit is one of those buzzwords that you really only hear

0:47.2

in startup talk or startup jarget. I don't really think you're hanging out with your friends

0:52.1

talking about product market fit. I don't even think that if you haven't started a company or haven't thought about started a company,

0:59.2

you've probably ever uttered the words product market fit.

1:02.4

It feels so tech bro-y, but it is an important topic to talk about because product market fit is very important.

1:11.8

And I want to talk about what it means how you know if you found it, how to find it, all of those different things

1:16.3

because I know what it's like to go from thinking that I found it or always wondering like

1:21.6

did we find it and then actually finding it and those are two things that we really need to talk about. Let's go to the

1:28.8

beginning. What does product market fit actually mean beyond the buzzwords and the actual real metrics?

1:35.2

At its core, the simplest way I could describe it is that product market fit is building something

...

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