Right now, we're in the middle of preparing a business to sell for $10 million, even though the

market for e-commerce businesses has been kind of ice cold lately.

And we're bringing this company to market for sale for a minimum of $10 million.

Most people, when they look at this business, would tell us that we could not get that price point

for this business, including the founder of this business. So in this video, I'm going to walk you

through how we plan to sell this business for more than $10 million. And I will walk you through

the numbers and show you how we position this business so that we get the maximum

amount of money when we sell. Before we dive into the nitty gritty, I want to give two disclaimers

here. First of all, I have not finalized these numbers, meaning I have not gone and finished our

audited books. So I'm going to be

using some loose numbers. Also, I have not yet gotten permission from the founder to share all of

these details. So I'm not going to be talking about the sector that this business is in or what the

business is. I'm going to be leaving that private for now,

but I may release more details as we get closer to a deal. So I'm going to be more vague

than I like to be in a lot of my videos. I try to give you guys all of the details and have no

secrets. And finally, this is a meaty piece of content. I'm going to be going through

financials and how we restructure

financials and how things can be structured so that you pay fewer taxes. This is going to be

meaty. This is probably not going to be passive listening. So forgive me if I go too much into the

weeds, I want you to walk away with as much value as possible from this piece of

content. Now, here's what makes this interesting. If we were to sell this business the way that

most people would say that you should sell a business, the founder might walk away with $3 million,

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