We're building a dystopia just to make people click on ads | Zeynep Tufekci
TED Talks Daily
TED
4.1 • 12.1K Ratings
🗓️ 27 October 2017
⏱️ 23 minutes
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Summary
We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response.
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Transcript
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| 0:00.0 | Hey, it's Guy Raz here, host of the TED Radio Hour from NPR. |
| 0:04.5 | The talk you're about to hear is from Zanev Tuf Tufcchi, and it was given at TED Global in New York City in September 2017. |
| 0:12.9 | It's all about the invisible forces at play that manipulate the things you see online. |
| 0:18.3 | And if you want an even deeper dive on some of these ideas, |
| 0:21.2 | check out our recent episode of the TED Radio Hour. |
| 0:23.4 | It's called Manipulation. |
| 0:25.1 | You can hear that episode and others at Apple Podcasts |
| 0:28.4 | or however you get your podcasts. |
| 0:32.2 | So when people voice fears of artificial intelligence, |
| 0:35.9 | very often, they invoke images of humanoid robots run amok, |
| 0:39.3 | you know, Terminator. |
| 0:41.3 | You know, that might be something to consider, |
| 0:44.3 | but that's a distant threat. |
| 0:46.3 | Or we've read about digital surveillance |
| 0:49.3 | with metaphors from the past. |
| 0:51.3 | 1984, George Orwell's 1984, it's hitting the bestseller |
| 0:55.7 | lists again. |
| 0:57.6 | It's a great book. |
| 0:59.1 | But it's not the correct dystopia |
| 1:01.6 | for the 21st century. |
| 1:03.8 | What we need to fear most is not |
| 1:05.9 | what artificial intelligence will |
... |
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