We Love Caleb Williams… But Let’s Talk About This
Dan Bernstein Unfiltered
312 Sports
4.6 • 735 Ratings
🗓️ 19 March 2026
⏱️ 67 minutes
🧾️ Download transcript
Summary
0:00 Caleb Williams
19:05 Miami Ohio
35:42 Bulls/NBA
49:05 Rory Masters Dinner
Caleb Williams is already thinking like a brand, filing a trademark on “ICEMAN” across a whole lineup of products — and we have questions. Between George Gervin, Top Gun, and basic common sense, this might be a rare case of loving the player but side‑eyeing the business decision.
In college hoops, Miami (Ohio) won their play‑in game and briefly had a chance to become America’s Cinderella… until the vibes shifted. Now they head into the first round against #4 seed West Virginia, and we’re not exactly rushing to buy the glass slipper.
We also break down the NBA fallout from Cade Cunningham’s collapsed lung and what that means for MVP voting, plus a bigger question: did Dan solve the Bulls tanking process?
And finally, a much more important topic — Rory McIlroy released his Masters Champions Dinner menu, and we are absolutely, unapologetically here for it.
Smart takes, sports skepticism, and just enough nonsense to keep things fun.
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Transcript
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| 0:00.0 | Dan Bernstein Unfiltered. |
| 0:02.8 | Unfiltered on 312 Sports. |
| 0:09.0 | DBU on 312. |
| 0:12.0 | And we are brought to you in partnership with my bookie. |
| 0:16.0 | And during this whole tournament, we are brought to you by our friends at Giordano's as well. |
| 0:22.3 | Very excited about the tournament starting today. |
| 0:25.9 | And the only thing that trumps my basketball feelings right now is it's actually a business story. |
| 0:33.8 | But I've got a lot of thoughts on this because I think this is kind of a big deal. |
| 0:38.6 | Okay. |
| 0:40.3 | It blindsided me. |
| 0:42.5 | And when I first heard it, I said, first of all, oh, that's pretty cool. |
| 0:46.1 | And then I thought, well, no, it's not. |
| 0:48.4 | And I'm, I am, I'm twisted in knots about this story because I like everybody involved and I am, |
| 0:56.3 | I'm conflicted and my mind is a sea of uncertainty and conflict. |
| 1:04.7 | And I need resolution to this. |
| 1:06.7 | Allow me to explain. |
| 1:09.6 | Caleb Williams has applied for multiple trademark protections regarding the term Iceman. |
| 1:21.4 | And yes, we're going to go where you think I'm going to go on this, Maddie. |
| 1:25.9 | But Iceman, one word, I C-E-E-M-A-N, is Caleb Williams is doing everything he can do |
| 1:34.8 | to own it. |
| 1:37.9 | A search of the U.S. Patent and Trademark Office done by, this is the pro football talk reporting reports here multiple |
| 1:49.0 | filings were made March 16th that was Monday with the intent of using the term on the |
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