You have to learn somehow how to make your laugh half the amount of decibels that it is. It's not going to work. I was just going to send a mass email to my staff, be like, hello staff. My name is Patrick. I am 13 years old. I want to be confirmed in the Catholic Church.

Wait, can I do it?

Okay, yeah.

Welcome to The Crunch.

The only podcast that got its merchandising deal canceled because we weren't making enough money.

I'm Patrick.

Patrick.

Surprise.

Happy birthday.

What do you mean? I've been, during our whole hour-long conversation we were just having, I was like, when do I bring it up? When do I mess up, Ethan? When do I bring it up? I feel so bad. You don't have to feel bad. It's okay. Did we ever? We haven't been pushing merch enough. Let me just, let's just say, most of our listeners, this is not an insult to anybody who is not what I'm about to say. Most of our listeners, not very liquid right now. Not a lot of fungibles.

And so all their assets are in, are in Bitcoin. Yeah. And real estate. Hey, that's good. Real estate's actually great.

Let's, we made a fundamental mistake when we started this podcast.

What's that?

We should have done what everybody does, which is market to young people out of college with no kids.

But, yeah, out of college. We marketed to people in college. What we did. But yeah, out of college.

We marketed to people in college.

What we did was we marketed to people in college and in high school.

And then we continued to market to people who are out of college, but have kids right away.

And so we have, we've got this whole audience who loves us and if you're

listening to this i know that you care about me and i care about you i love you baby uh i'm gonna

i'm gonna delete that that was so weird no please that's so funny that um that they they love us but

they're thinking of themselves they're looking at their it's that meme where

...