We Live in the 10 Second Economy
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 21 January 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now.
You’ll learn about:
This year's business strategy: Intentionality and Impact
The biggest mistake brands make with collectible products
Why live shopping is a massive opportunity
Why teaches your kids AI will set them up for success
How to stop blaming the past and start loving yourself now
Transcript
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| 0:00.0 | We're living in a world that's so fast. |
| 0:02.0 | How do you capture somebody for one second |
| 0:04.3 | so that you can have them for one year? |
| 0:06.1 | Before I can get people to really know about the depths |
| 0:09.1 | of how I think about mental mindset, kindness, |
| 0:11.7 | bringing value. |
| 0:12.7 | Before you do all of that, you have to know |
| 0:14.5 | how to get somebody to know you for a second. |
| 0:16.5 | And that's the economy we live in now. |
| 0:17.9 | Thumbail on Netflix is the one second economy. |
| 0:20.4 | The thumbnail on social is the one second economy. The thumbnail on social is the one second economy. The first words you say. And obviously the one second economy might be a little bit hyperboized, but we're definitely in a 10 second economy. Just trying to bring value, try to teach people how to win in the one second economy. What's the first words out of your mouth on your first podcast? What's the thumbnail look like? How do you win on the one second economy on Spotify, |
| 0:38.9 | on SoundCloud if you're a rapper, on TikTok live |
| 0:42.3 | if you're a streamer or Twitch or kick? |
| 0:45.6 | How do you do that in thumbnail first, three seconds, |
| 0:47.8 | the stuff we work on on with Team Gary for shorts |
| 0:50.3 | and Snapchat Spotlight. |
| 0:52.3 | So the whole ecosystem. |
| 0:53.8 | This is the Gary Vee Audio Experience. |
| 0:58.3 | Good morning, good morning, good morning, everybody. |
| 0:59.8 | Welcome to episode 101. |
| 1:01.3 | Great to see all of you. |
| 1:02.3 | Welcome, welcome, welcome. |
... |
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