We interviewed a YouTube employee about why videos go viral
The Colin and Samir Show
Colin and Samir
4.9 • 665 Ratings
🗓️ 23 June 2023
⏱️ 60 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | YouTube is changing. Like watch this intro from Mr. Beast. |
| 0:02.7 | This is a $1 billion super yacht. |
| 0:05.7 | Here it is in Vietnamese. |
| 0:07.3 | This is a shi-do-dollar and in Hindi. |
| 0:11.8 | This is a $1 billion of the super yacht. |
| 0:14.6 | Multilanguage audio on YouTube is just one of the trends that we dive into in this video. |
| 0:18.7 | And that's because today we're interviewing the most interesting employee at YouTube. His name is Kevin Alaka, and he's the global head of |
| 0:25.4 | culture and trends. And every year, Kevin and his team put together the YouTube Culture and |
| 0:30.1 | Trends Report, which really boils down the top trends from the past year on YouTube. Now, as big |
| 0:36.1 | YouTube nerds, Colin and I have been... Okay, Colin, we're pretty big nerds. |
| 0:40.2 | Have any of you seen the Culture and Trends YouTube channel? |
| 0:43.4 | Okay, so it's one of the lesser-known YouTube channels by YouTube, but Samir and I actually |
| 0:47.4 | love it. |
| 0:47.9 | So as YouTube nerds, Colin and I have been big fans of this report for the past three years. |
| 0:51.8 | And this year, we asked YouTube if we could help distribute the report to all of you because we find it incredibly valuable. YouTube sponsored |
| 0:58.1 | this episode. Thank you, YouTube. And they gave us the report early so that we could make this |
| 1:01.8 | video. So in this interview, we dive into the trends report and we watch some of the videos from |
| 1:06.1 | it. Videos that range from bizarre to incredibly insightful. We also make some predictions on where we think the future of YouTube is headed. |
| 1:13.9 | Alright, let's get into it. |
| 1:15.4 | This is our interview with the global head of culture and trends at YouTube, Kevin Alaka. |
| 1:23.6 | Kevin, welcome to the show. |
| 1:25.9 | Yeah, thank you. |
... |
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