Hello, everybody. Welcome to the Radical Canter Podcast. I'm Kim Scott. I'm Jason Rosoff.

And I'm Amy Sandler. Today we're talking about the fear of feedback and not even the actual feedback,

even the word itself. According to Dr. David Rock, the author of Your Brain at Work, the question, can I offer you

some feedback generates a response in people similar to hearing fast footsteps behind them

at night?

Danger, danger, red alert, saber, two tiger, or your boss is giving you some criticism.

Or anybody, your peer, you know, or your employee, or your 14-year-old.

Yes, no one is immune from the fear.

I think that's important.

Yes.

No one is immune from the fear.

I do think it's the fear is intense.

I think the saber, two,

tiger becomes even larger when it's someone who has power over you and signs your paycheck.

Yes, yeah. But I think no matter, no matter who it is. For example, I was teaching a class

at a business school, a local business school recently, and at Stanford Business School recently.

And one of the students said that for him, feedback was a matter of existential dread.

That was how he described it.

I think that's my doppelganger over at that local business school.

Yeah.

So I've read executive coaches and others who prefer the term future-focused feed-forward

over backward-looking feedback.

...