When the price was read, there's like a tweet that was like, it sounds like the crowd groaning at a wee tennis match.

And it's like, oh, because it's true.

They know what that means.

They know that that means it's a barrier for adoption.

Yeah. Hello and welcome to Tech Won't Save Us. I'm your host, Paris Marks. And before we get started, just a quick thing I wanted to let you know about. If you are in

Edmonton, Alberta,

I will be there on June 24th doing an event at the CAFA Roastery. I believe doors open around 6 p.m., and I will put a link in the show notes if you want to find out more information about that.

Now, to this week's episode, I have a frequent guest who has not been back for a little while.

Brian Merchant is back.

He is a technology columnist at the LA Times, the author of The One Device, the secret history of the iPhone.

And this coming September, his second book, Blood in the Machine, the Origins of the Rebellion against Big Tech, will also be published.

And he'll certainly be back to talk about that.

But in this week's episode, we wanted to talk about a recent announcement from a major company

that you will be very familiar with called Apple. I'm sure you've seen the stories about it by

now that Apple announced this new headset called the Vision Pro that it imagines as being kind of,

you know, the future of computing and how we're

going to be using devices and engaging with our apps and the internet and all sorts of these

things into the future. You know, I am not really buying this vision. I don't think Brian is either,

and I think a lot of people are very skeptical of it because it really does seem like, you know, quite similar to the metaverse vision that meta was trying to sell us just a couple of years ago, potentially even worse than that if we really dig into the potential implications of it.

So I thought that because this was a big new product announcement by Apple, it was worthy of discussion

on the show because if Apple pushes it, then a lot of other companies will be trying to kind

of follow it down this road as well if there is any degree of success with it. And that could have

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