We decoded the business behind this influencer’s perfect life
My First Million
Hubspot
4.7 • 2.9K Ratings
🗓️ 18 June 2026
⏱️ 57 minutes
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| 0:00.0 | When I was at the Tony Robbins event, he was like, you think I just woke up like this? |
| 0:04.0 | I created this Tony Robbins motherfucker. |
| 0:06.6 | I decided that that's who I needed to be, and then I created him. |
| 0:10.3 | I feel like I can rule the world. |
| 0:12.5 | I know I could be what I want to. |
| 0:15.4 | All right. |
| 0:15.4 | I've got something that every woman listening to this is going to be saying to themselves, no, duh. But I think it might be interesting to you. There's a chance that your wife has already indoctrinated you on this. But have you heard of this thing called Ballerina Farms? Why does that sound familiar? What is it? What's Ballerina Farms? Awesome. I love that you don't know this. All right. So check this |
| 0:38.0 | out. So there's this woman named Hannah Nealman. And I started following her on Instagram, |
| 0:43.8 | along with like 20 million other people. She's got 20 million followers across all of her |
| 0:48.0 | platforms. So definitely was not an early adopters to this. Yeah. Yeah, you're welcome. |
| 0:54.1 | But basically, her content is |
| 0:56.5 | like these like warmly lit videos where it's sort of a little Martha Stewarty. And it's her on her |
| 1:04.1 | farm talking about how she's making like sourdough bread and she's making like, she's making |
| 1:10.3 | her own, getting her own milk from the cows and making |
| 1:12.6 | like different recipes and all this amazing stuff and it's blown up and it's this whole category of |
| 1:18.4 | influencer called the tradwife have you heard that term tradwife i've definitely heard trad wife |
| 1:22.8 | definitely seen the tictox which are like somebody churning their own butter. |
| 1:28.8 | Yeah, so it's sort of like that. |
| 1:30.9 | And frankly, I don't think even Hannah Nealman would call herself a tread wife. |
| 1:35.2 | But she's got 20 million followers across all social media. |
| 1:38.5 | And it's crazy because I think she has like nine kids. |
| 1:41.5 | And so part of her videos are like her kids running around barefooted. And it a very calming aesthetic. And I think she's got a, she has a company. It's called Ballerino Farms where they sell sourdough mix. They sell electro like mix. They sell, I think they sell meat. And at one point they sold milk. And I think it does like 80 or 70 million dollars a year in revenue. That was some |
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