In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers. [00:55] They purchased random sites with no relevance to their industries. [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites. [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to. [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain. [02:45] Paid advertising is the biggest trend right now and it’s working. [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content. [03:26] Neil uses blogging, video, and podcasting as marketing methods. [03:31] This all can lead to bigger and better opportunities. [04:12] That’s it for today! [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.