This is the Daily Tech News for Friday, April 24th, 2026.

We tell you what you need to know, give you the important context, and help each other understand.

Today, Xbox is in the midst of a big rebranding and that includes a new logo.

Wow, we're going to talk all about it, but that's coming up. I'm Jason Howell.

I'm going to do it now.

Let's start with what you need to know with a big story.

As Wynn said, just a few seconds ago, Microsoft shifting its Xbox strategy toward being more of a cross-platform service. So they're focusing on daily

active players across console, PC, mobile, cloud, instead of just kind of focusing solely on

selling consoles alone. Xbox CEO Asha Sharma detailed the strategy in a memo that describes the company vision of the quote, return of Xbox, which is a reaction to slowing growth in the console space, at least for Xbox, and increased expectations by players to be able to move and play across devices.

It's kind of what they're expecting nowadays, and especially PC, where Sharma says Xbox has underdelivered.

The memo says that the console is the foundation, the cloud extends Xbox everywhere else, and that there's a market that is needed for flexible pricing, for customization.

Overall, gamers want more access. Developers and publishers also want more access, kind of

broader access to all these directions. And in this memo, Sharma and Chief Content Officer

Matt Booty also acknowledge the need to reevaluate how it approaches Xbox exclusivity and release Windows.

So that's some pretty big information there.

But we don't really have any details there.

They say there's more to come on that once they decide on those changes.

So, you know, I feel like anytime we talk about gaming stuff, I kind of defer a little bit more to you

in because you've been, you've had your toes in the water of gaming on a more consistent basis

than I have. And I'm trying to remember, are you more like a PlayStation or an Xbox girl? PC PlayStation. I did have an Xbox for a super, super long time in college. I did go through a Call of Duty face. I wasn't that good y'all, but I did go through an Xbox face. And I was pretty loyal to Xbox up into a point. I want to say like up about 10 years ago, 12 years ago, I switched to kind of Sony

PlayStation because that's what my husband played on. So the social aspect kind of got me. And I've

always been a PC gamer, like on top of everything else. So it's been a while, but I've always

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