Hey everyone, welcome back to the GaryVee audio experience.

Today's episode is a mashup of moments detailing how you don't have to make the ultimate

decision of picking one thing over another in business.

Oftentimes, you could just do both.

This is the GaryVee audio experience.

Social media content is where brand is actually being built.

It just is.

And it's time that we finally accept it.

Like brand is being built in the lower and middle funnel.

There's far more consumption of ultra and stellar and Budweiser happening on this phone

today than on a TVC outside a Super Bowl, which ironically some brands are, are, are

and aren't doing this year.

And I think the work that Budweiser is doing is very strategic because we've done it for

so long.

But we need to have a new conversation, my friends.

Please let what you see going on with Bitcoin and sports cards and Wall Street and Discord

and Clubhouse.

Like, isn't everybody here tired of just being slow and non culturally relevant?

Like isn't it just time for us to, like isn't that what this meeting is about, right?

Isn't this meeting about let's take a step out because I do it too.

I'm not sitting on a high horse.

I get into buy minutia too.

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