Wayne Elcock is a former British middleweight champion and world title challenger. He is also the owner of Mad Dog's Boxing Store and here he tells Tris Dixon how he and is son, Wayne Jnr, have increased business, revenue, and footfall at the shop and online by embracing social media and expanding their horizons. Follow me on Instagram, X and TikTok.   This collection of interviews is available on… YouTube iTunes Spotify And all good podcast platforms.   Tris Dixon covered his first amateur boxing fight in 1996. The former editor of Boxing News, he has written for a number of international publications and newspapers, including GQ and Men’s Health. He has been a broadcaster for TNT Sports and hosts the popular “Boxing Life Stories” podcast. Dixon is a British Boxing Hall of Famer, an International Boxing Hall of Fame elector, and the author of five boxing books, including “Damage: The Untold Story of Brain Trauma in Boxing” (shortlisted for the William Hill Sportsbook of the Year), “Warrior: A Champion’s Search for His Identity” (shortlisted for the Sunday Times International Sportsbook of the Year) and “The Road to Nowhere: A Journey Through Boxing’s Wastelands.” Learn more about your ad choices. Visit podcastchoices.com/adchoices