This is mak-o-skin.

Praise for Apple's people, prowess,

praise for Apple's bottom line, and Car Play is catching an Uber.

It is Monday the 13th of February, 2023.

I'm Ken Ray, and this is news from Macawes Ken brought to you by yours truly and supported by people like you

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How did Apple avoid firing people by not hiring too many people?

That is the basic take of a Bloomberg report. We heard something similar a few weeks back from Tech

Crunch. From 2020 to 2021, that site had Apple hiring 17,000 new people. Meanwhile Meta hired 27,000 over the same time period,

Alphabet hired 52,000, Microsoft hired 58,000 people and Amazon hired a brain-breaking 800,000 people.

Not a lot new in the Bloomberg piece, more just singing the praises of Apple's management

acumen. Compared to other big tech players, Bloomberg says Apple was more cautious.

Its head count increased just 20% from 2020 to 2022, compared with a 60%

gain at Alphabet and a near doubling at Amazon. These two companies went on to announce layoffs of roughly 30,000 combined.

Not to be too Pollyanna, but I would point out what I did a couple of weeks ago.

Alphabet added 52,000 people.

Amazon added 800,000 people.

Combined, they have cut 30,000 people that is still a gain of roughly 822,000 jobs

from just those two companies since 2020 and again I will acknowledge that does not make anything any better

for the tens of thousands of people who have recently lost their positions

...