‘Watery Beer’ Commercial Isn't Funny to Regulator
Business Wars Daily
Wondery
4.6 • 716 Ratings
🗓️ 8 March 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Wednesday, March 8, and we're looking at AB InBev vs. Molson Coors.
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Transcript
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| 1:11.2 | Moulson Coors certainly isn't the first to say that some light beers taste watery, |
| 1:15.5 | but most of us don't get a big public slap on the hand for such criticism. |
| 1:19.6 | It all started simply enough with a TV commercial for Miller Light that launched last year. |
| 1:29.1 | Light beer shouldn't taste like water. |
| 1:32.8 | Miller Light has more taste and only 96 calories. |
| 1:37.2 | The ad features a cyclist powering up a steep hill on a hot sunny day. |
| 1:41.3 | He stops for a break, then pulls out a can of beer, pops it open, and |
| 1:44.4 | pours it over his head to cool off. While the beer can is generic, the colors on it mimic rival |
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