Was The Creator Economy Way Overblown? — With Kaya Yurieff and Joe Caporoso

Big Technology Podcast

Alex Kantrowitz

Management, Religion, Politics, Entrepreneurship, Business News, News, Investing, Marketing, News Commentary, Social Sciences, Science, Society & Culture, Religion & Spirituality, Business, Tech News, Philosophy, Government, Technology

4.7 • 596 Ratings

🗓️ 8 February 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Kaya Yurieff is a reporter at The Information covering the Creator Economy. Joe Caporoso is the President of Team Whistle and founder of Badlands, a subscription podcast covering the New York Jets. Both join Big Technology Podcast to discuss whether the Creator Economy — a term for the online content creator business — was overblown. We dig into the motivations of platforms and VCs looking to build businesses off those who believed they could make a living by posting on social media. And we examine how creators who make it do so successfully. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: bigtechnologypodcast@gmail.com My article that kicked off the discussion: The Creator Economy Was Way Overblown Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	LinkedIn Presents.
0:14.3	Welcome to Big Technology Podcast, a show for cool edit, nuanced conversation of the tech world and beyond.
0:20.9	The creator economy, just the term itself, promises that creating content online is an economy in its own right, that if you post and podcast and YouTube enough, you can make it.
0:32.2	The term has been pushed by platforms like YouTube and VCs and creators themselves and perhaps with a bit of wishful thinking,
0:40.1	because only a select few creators, those at the very top, realize the promise. That at least is
0:46.2	what I found in my reporting and what I wrote about in a recent big technology article called
0:50.4	The Creator Economy was way overblown. So today, let's interrogate my premise.
0:56.4	And if it's right, let's ask who benefits from the illusion or delusion that the creator economy
1:01.9	indeed exists.
1:03.7	Our guest today are Kaya Uriyaf, a star reporter who covers creators for the information,
1:08.7	and Joe Caparoso, who's the president of whistle sports,
1:11.9	which is a media company that effectively lives on social media.
1:15.7	Joe is also the host of Badlands, a subscription podcast about the New York Jets that I'm pretty
1:21.9	much addicted to, so he can speak to us from both a social media partner perspective and a creator perspective,
1:28.7	which will be nice.
1:30.0	Our conversation is coming up right after this.
1:33.5	Hey, I'm Michael Kovnet, host of The Next Big Idea Daily.
1:37.2	The show is a masterclass in Better Living from some of the smartest writers around.
1:41.9	Every morning, Monday through Friday, we'll serve up a quick
1:44.8	10-minute lesson on how to strengthen your relationships, supercharge your creativity, boost your
1:50.2	productivity, and more. Follow the next big idea daily wherever you get your podcasts.
1:57.6	Welcome to the podcast, Joe and Kaya. Hey.
	...

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