Warning: Real Estate Agents, Sora Has Killed Your Social Media Advantage | Real Estate Branding Bubble About to Pop

Real Estate Training & Coaching School

Business, News, Business News, Careers

4.7 • 669 Ratings

🗓️ 10 October 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. ******************* 2025’s Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind! 🎢 Is 2025 hitting your real estate hustle like a rogue wrecking ball? You’re not imagining it—this market’s a BEAST! 😱 Leads are playing hard-to-get, competition’s got claws, and clients are side-eyeing every move. For too many agents, the vibe’s less “top producer” and more “where’d my mojo go?” But hold up—there’s a way to flip the script before its too late! 🎬 Join real estate rockstars Tim & Julie Harris for their Exclusive Mastermind Webinar—a no-BS, action-packed session where they’re sharing the secrets on how top agents are CRUSHING the 3 deadliest problems tanking careers in 2025: 🔥 Proven, Powerful Lead Gen Systems : Unlock strategies that pull in leads like moths to a flame—tailored for TODAY’S market.🔥 Real Estate Systems That Stick: Get simple, repeatable playbooks to take back control and keep your pipeline POPPIN’.🔥 Branding That Magnetizes: Learn how to make sellers swoon and pick YOU over the competition. “Tim & Julie’s playbook TRIPLED my listings. Game-changer!” – Mike R., Top Agent 🏆 ⏰ Only 177 seats left! This ain’t a fluffy seminar with recycled advice. No replays, no do-overs—just straight-up, market-specific solutions to get you UNSTUCK. 👉 Snag your spot NOW: https://harrismastermind.com <------------CLICK TO REGISTER P.S. If you’re already obsessed with Tim & Julie’s podcast, brace yourself—these masterminds are next-level! Deeper insights, faster results, and a rocket boost to your career. Don’t sleep on this—reserve your seat before they vanish!******************* The real estate branding bubble is about to burst — and AI is the pin. For the last decade, real estate agents have been told to “build your brand” on Instagram, TikTok, and YouTube. A few agents dominated with polished videos, cinematic listing tours, and viral market updates. It worked… because it was scarce. But that advantage is vanishing. AI tools like Sora 2 are about to flood the market with unlimited, studio-quality real estate content — listing videos, branding packages, explainer reels — all generated instantly. That means every rookie agent will look just as polished online as the top 1%. In this episode of Full Throttle Talk, we break down: Why your branding advantage is disappearing The “branding bubble” and what history (music, publishing, photography) tells us about tech shifts The skills that will actually matter in the AI era: sales, local authority, responsiveness, relationships, reputation Why agents chasing followers, likes, and vanity branding are most at risk How to leverage AI without losing your edge — and what strategies will separate winners from losers Bottom line: Social media branding won’t save you when AI makes everyone look like a million-dollar producer. Clients don’t hire you because of your reels — they hire you because you can close deals. If you’re a real estate agent betting everything on Instagram, TikTok, or YouTube branding… you need to hear this. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

Transcript

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0:00.0	Hello, this is Tim Harris. Great news. Yes, we've heard you. You wanted us to continue doing our masterminds and we are doing exactly what you demand. So here's what I'm offering you. Join our mastermind. We're answering the three biggest questions, helping you overcome the three biggest challenges agents are having in their businesses right now. Here's your next step. Go to Harrismastermind.com or just click the
0:21.9	link below and join Julie and I on our upcoming mastermind. We'll see you there.
0:26.6	Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number
0:31.3	one international best-selling authors Tim and Julie Harris. This is the number one daily
0:36.2	radio show for realtors looking for a no BS
0:38.6	authentic real-time coaching experience. What's really working in today's market, how to generate
0:43.6	more leads, make more money, and have more time for what you love in your life. And now your
0:48.6	hosts, Tim and Julie Harris. Welcome back. This is Tim and Julie Harris. This is, of course,
0:55.6	your favorite daily real estate coaching and trading podcast. Now, as promised, Julie and I are going to be doing a deep dive
1:00.8	about all things AI and about SORA. And we've been talking about this for 18 months, really 24
1:08.2	months ago when Open AI and some of these other companies started launching
1:12.4	their AI models, they're learning models, their chat bots, whatever you want to call them.
1:17.2	And we've been watching these things evolve.
1:20.1	We had a set of predictions, Julie and I, about a year ago, that we thought by the end of this
1:24.2	year, you were going to see the complete annihilation of all sorts of
1:28.6	branding and marketing schemes that agents have been relying upon for, you know, last 15 years
1:35.3	come to an end. And fortunately or unfortunately, depending on your perspective, we're seeing all
1:40.2	those things play out. And what we're going to do today is we're going to give you, and I want
1:44.5	all of you to argue against what I'm about to propose to you. And Julie and I've been talking
1:49.6	about this obviously nonstop for almost two years. And I've also had some great conversations
1:53.6	with some of my top elite coaching clients about this as well. I'm going to present to you,
1:57.9	Julie and I are, why what is going to happen now? It's not going to
	...

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