Want to Hire A Publicist? Do this first…

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 23 July 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week we’re mixing PR and the influencer world! Specifically, we’re covering when it’s time to hire PR as an influencer, what a publicist can/can’t do for your business, the different angles of PR in the influencer landscape - and best of all, 8 questions to ask yourself before spending ANY sort of cash on PR. Get ready to learn a lot and likely save yourself some money as I combine my two greatest business passions (PR + Influence).

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to episode 20 of Influencer Insights.
0:03.0	Before we get started I want to know, are you a part of our amazing Facebook community
0:07.4	yet? It's a fabulous place to dive deeper into each episode with myself and other podcast
0:13.3	listeners to ask questions about the show or episode and receive
0:17.0	exclusive bonuses relating to the show.
0:19.7	If you're not a part of our awesome community yet, we'd love to have you there.
0:24.5	Visit Facebook.com forward slash groups,
0:27.8	forward slash the Influencer Podcast to be a part of this wonderful community. Welcome to the Influencer Podcast.
0:34.9	Each week Julie Sullivan, a marketing strategist in New York Times best-selling publicist,
0:39.7	takes you behind the scenes with successful influencers, bloggers and industry
0:43.8	elites in conversation to share how they engage, persuade and grow their unique
0:48.3	influence. Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you strengthen,
0:55.2	monetize, and build your own industry-leading influence.
0:59.0	While seeing your blog go live or images of yourself on your very own Instagram as an influencer can be
1:04.8	thrilling sometimes there's only so far that you can take it yourself. There's nothing
1:11.2	quite as magical and gratifying for an online business owner or
1:15.4	entrepreneur as receiving national media attention about something that you
1:19.2	spent a tremendous amount of time, energy, and passion bringing to life. But many bloggers make the
1:28.5	mistake of hiring a publicist too soon, which ends up causing frustration among both parties, not to mention burning
1:36.5	through thousands in monthly retainer fees.
1:40.4	Starting a successful blog or brand is a business and I know this myself firsthand because not only am I a blogger and influencer but I've also been a publicist for over 11 years
1:56.4	But I am also a blogger who has turned my blog into a profitable business. I totally understand both sides of the coin, which is truly
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Julie Solomon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Julie Solomon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.