We're going to talk about how you can go viral on LinkedIn.

This guy got 26 million impressions.

We just talked about how views are not the most important thing.

But we're going to talk about how you can go viral.

Okay.

Here's the five-step framework to consistently going viral on LinkedIn.

So I'm just going to share a couple of things.

I'm not going to share all five.

Yeah.

I'm going to share all five. I'm going to go with the one that's most interesting to me first. So some topics do much better than others on LinkedIn. What do you think they are on LinkedIn?

Motivational, business, aha moments, like someone learning something.

Close. So these are the topics that do the best on LinkedIn. So talking about LinkedIn itself, okay? Culture, HR, leadership, remote work.

Because you have a broader, broader audience, tam for that, total addressable market, right? So it says, why? Because they apply to the broadness of audiences. Anyone at any company in any industry can chime in on any posts about remote work. He shifted his strategy to include a lot more workplace content, which gets 5 to 10x the exposure versus marketing and business content. Now, this is where I'm like, you can go for the views.

We just talked about it, but I'd rather go for marketing and business and go for a more targeted

Tam because that's going to drive more dollars at the end of the day, right?

Yep.

Number two, I would say here, post five to seven times a week.

He believes you need to post often for an outgo to give you some love. And that's true, right? If you're not posting enough,

we've talked about this before, all of these algorithms, they need to see if you're

a reliable employee. If you're not a reliable employee, you're posting like once or

twice a week or whatever, they should, why should they give you the reach? The reach is golden.

They should give it to somebody else. And the other piece that's interesting here, I don't have the energy to do this. I don't think you do either.

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