How to Turn One LinkedIn Post into 8 Qualified Leads

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 December 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizing the importance of engagement over mere views. They share insights on content marketing and tracking revenue generation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Scaling LinkedIn ABM Campaigns (02:46) The Value of Engagement Over Views (05:57) Hand-to-Hand Combat in Marketing (06:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	On LinkedIn right now, if you wanted to target 500 companies,
0:02.7	you have to make all those campaigns one by one.
0:04.5	And I put up a post this morning because we have a little platform
0:07.3	that helps you scale LinkedIn ABM.
0:09.3	So what it does is with the click of a button,
0:11.6	you can target 500 accounts at once.
0:13.4	And you can use custom variables.
0:15.2	Hey, Amazon, hey Microsoft, whatever.
0:17.2	We talked to LinkedIn last week, and then they were like, yeah, nobody else can do this right now, what we're doing.
0:23.1	I had my CTO put together a little gift, and I was like, okay, just keep giving me gifts from the product, right?
0:29.9	And then I just threw it up to date for the first time. I was like, hey, LinkedIn ads can't do ABM ads at scale until now. And I just wrote the story, right? And then, you know, I started posting it this month.
0:39.5	You know, earlier this morning, it was like eight comments.
0:41.3	I was like, okay, maybe it's not going to go anywhere, right?
0:43.3	And then, you know, like an hour or two later, it's like 24 comments.
0:46.6	And I basically this is, guys, here's the story on this. this type in ABM is cool as a comment right by the time I left to come record here it was
0:55.4	it was like 50 at lunch 50 comments now it's at 74 and then I was looking through some of the
0:59.4	comments and I was like oh VP of marketing at keeper security oh that's a public trade company
1:04.4	VP of marketing at this company over oh okay so there's there's like something now right but
1:09.4	that's eight mQLs.
1:11.1	It's not even like, I'm not even talking about the views,
1:12.7	who cares about the views?
1:13.7	Yeah, the news don't matter.
	...

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