All right, everybody, welcome back to the Passion with Purpose podcast. Today's episode is a real special one because I have the privilege of introducing you to Rachel Johansen. And Rachel is somebody who works specifically in the luxury personal branding space. And so she reached out to me. She had heard a little bit about

my podcast and who I speak to. And I know so many of my students, so many of my listeners are

interested in the high-end luxury space in the weddings. And they want to know how to break into it,

how to brand themselves for something like that, how to take a step up in the industry. And so I thought Rachel's

going to be perfect to have in the show. So Rachel, for those that might have not known you

before this episode, give us a little introduction on who you are, how you got to where you are,

and what you do. Well, first of all, I'm excited to be here. I discovered you when I was on

maternity leave and going on long walks. No way. I came across

your podcast because I also work with creatives on the strategy end. And I was like, oh, I just feel

like we'd have fun together and we serve a similar market, just kind of in different ways. So it's an honor

to be here. So thanks for having me. Absolutely. I love that. I take long walks with podcast too. It's like my thing. And it's kind of funny because sometimes you find one and you're like, oh, I love this and I'm so in. Then others you listen to like for four minutes and you're like, I'm done. It's just like not match. So yeah, I'm excited to be talking to you in the flesh today. Well, I am honored. Appreciate it.

Go ahead. Yeah.

So my name is Rachel Johansson, as mentioned.

And I am a luxury brand strategist.

So I specifically work with female entrepreneurs in the creative market to help them launch

into clients that are fewer. they're bigger and they're

larger. So it's really my goal to help my clients go from, call it, you know, 20, 30 projects. So whether

it's like shooting weddings or planning weddings or doing interior design projects like go from 30 down to

seven and have them at like a really really premium price point and have an opportunity to

really engage with clients and what's so exciting for me is that a lot of times like there's

more creativity in the luxury market because there's larger budgets. There's more time to play with it. So that's the work that I get to do. Absolutely love it. So cool. I feel like you're in the right place. I love to talk about that. That's exactly my heart behind so much of what I do as well. Also, I'm going to be so petty because I know there's some guy listening out there who's

like, are these things going to work for me too? Because you said you serve females. I'm sure that what...

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