Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Ever feel that frustration when your brilliant ideas just don't seem to land with others?

I know I have. And if you're leading a team, running a business,

or trying to get through to your teenager, I know you have felt it too. You're trying to communicate

something important, but it's just not connecting. Why does that happen? What's missing?

Today, I'm going to share a communication framework that is absolutely transformed how I connect

with audiences, whether I'm speaking to thousands or just having a one-on-one conversation with a team

member. It is called bricks and mortar. And once you understand it, you'll never communicate

the same way again. Now, I want you to think about the last presentation

or even email that truly captivated you.

What made it different?

Why did it hold your attention

when so many others couldn't?

The answer lies in understanding

the unspoken question every single person asks whenever somebody begins communicating with them.

The question is, is this for me or not for me?

Let that sink in for a moment.

Whether you're consciously aware of it or not, you ask this question constantly throughout your day.

Think about it.

When you open up an email, you're asking,

is this for me or not for me? When you scroll through social media post, you're literally going,

...