Want to Be an Influencer in 2025? Conor Begley on the Do’s and Don’ts of Influencer Marketing

Lipstick on the Rim

Sony Music

Fashion & Beauty, Society & Culture, 681313, Arts, Education

4.2 • 853 Ratings

🗓️ 22 April 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and community matter more than ever. Whether you’re a brand founder, aspiring content creator, or just trying to understand why your kids keep asking about PR packages, this episode breaks down the trends, challenges, and real opportunities in the social marketing space. We talk micro vs. macro influencers, AI’s growing impact, and how even moms can turn a passion project into a career. This one’s a must-listen for anyone curious about the future of digital influence. Mentioned in the Episode: CreatorIQ ManyChat Earned: Unlocking the Power of the Creator Economy Podcast by CreatorIQ A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This podcast is presented by Drybar's all-inclusive 8-1 multi-siler and blowout defense collection.
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0:13.7	Let's be real for a second.
0:14.9	We have all attempted our own at-home blowout.
0:18.6	Honestly, it's a vicious cycle.
0:20.5	Well, there's a lot of talk on social media about which at-home blowout. Honestly, it's a vicious cycle. Well, there's a lot of talk on social media
0:22.2	about which at-home blowout tool is the best of the best. And you guys, it's a major R&D. And I'm
0:27.3	not kidding when I say, I think I found the best at-home blowout tool. It's the all-inclusive
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1:07.5	Okay. I want to take a moment to talk about something a little more personal.
1:11.4	I opened up this month on Instagram, and you guys know I started taking a GLP1 medication
1:15.7	about a year ago.
1:17.8	And truly, it has changed my life.
1:20.0	If you've been curious about GLP1s, you're really not alone.
1:23.0	It's a huge conversation right now.
1:24.9	But what I love is that Nom has created something that goes beyond
1:28.1	just the medication. It's called Noom GLP1. And yes, it includes compounded semi-glutide starting at
	...

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