Walmart May Find Upscale Outdoor Wear a Tough Climb
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 4 September 2018
⏱️ 5 minutes
🧾️ Download transcript
Summary
Today is Tuesday, September 4, and we’re looking at Walmart vs. REI.
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Transcript
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| 1:05.6 | Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, September 4th. Need a backpack, a sleeping bag, or hiking boots? |
| 1:15.8 | Walmart wants you to consider it a go-to destination for your next adventure gear purchase. Last week it launched what it's calling a premium outdoor store, |
| 1:25.4 | an online shop that aimed squarely at a new demographic, |
| 1:29.5 | the upscale customers who usually scout out REI and smaller independent retailers. |
| 1:34.9 | Last year, Walmart spent $50 million to buy up outdoor specialty retailer Moosejaw, |
| 1:41.5 | which boasts thousands of products from about 50 specialty brands on its site, |
| 1:46.3 | Moosejaw.com. Now, Moosejaw is also in charge of curating Walmart's new premium outdoor store. |
| 1:53.3 | That seemed convenient for Walmart since Moose Jaw had already struck deals with the specialty |
| 1:57.9 | brands Walmart wanted to feature. Some of those brands include |
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