This is 99% invisible. I'm Roman Mars.

In the spring of 2004, journalist Mark Gleason sat in the front row of a small conference room in Switzerland for a big announcement.

There was a dramatic buildup, there was a lot of tension, everyone was on edge.

The winning bid to host the 2010 FIFA World Cup was about to be revealed and South Africa was among

the leading contenders.

I mean they had all the top guns go to Zurich for that particular announcement.

Mandela was there, Bishop Tutu was there, the former President

the Clark was there. South Africa wanted to be the first African nation to

host the World Cup. They also wanted the tournament to be the start of a new

chapter. During apartheid the country

was banned from the international sporting community. Now they were on the

precipice of hosting soccer's biggest event. South Africans gathered in the streets of Johannesburg, Cape Town, and

Durbin to await FIFA's decision.

I discover it with you. The 2010 FIFA World Cup will be organized in South Africa.

You know, South Africa had come full circle in the sense of its horrible past and how it had moved on from being a pariah state and was now, you know, hosting the biggest event in world sport and very much part of the international

family.

The celebrations that erupted that day in Zurich were full of cheers and whistles, but also one notorious sound that came to define

South Africa's World Cup.

The sound of the vuvusella.

Back in 2004 nobody really talked about Vuvizellas. Even people in the soccer world

didn't know what they were.

Reporter James Parkinson.

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