You're listening to Marketing Secrets with your host, Russell Brunson.

Okay, so today I want to talk about Giro.

So the first question is, what is Giroo?

How do we find it?

Why did we buy it?

And what in the world are we going to be doing with it?

So the story actually dates back to almost 20 years ago. Some of you guys who have

been around my world and have heard me tell the story about the very first person I ever saw

who broke the four-minute mile in internet marketing. And it was John Reese. John Reese was the first

person to make over a million dollars in a day selling a course. The course was called

Traffic Secrets. And a decade and a half later,

I bought the domain from him. I wrote a book called Traffic Secrets and all that whole story.

But originally came back to John Reese. John Reese was the first real big internet marketing

guru. He was the first person to do these big numbers, these big things. And everyone was

following him and studying him. And it's interesting because back then he had the best names for everything.

He had traffic secrets.

He happened to own marketing secrets.

It's weird.

That's the name of this podcast now.

He owned product secrets.

He owned a whole, like all these different things.

And I think now, I think I've pretty much purchased everything that John has ever created.

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