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It's September 18, 2015.

Martin Vintercorn is standing across the crowded floor of a convention center.

All around him are pristine cars shining like polished gems, stage lights illuminate them, suggesting a future rich with possibility.

Today, Vintercorn is attending the International Motor Show in Frankfurt, Germany.

It's the largest automotive event in the world, and this year, over the course of 10 days, over 900,000 people will attend.

For people like Vintercorn, this event is a major highlight of the year.

It feels like the Olympics, automakers unveil their newest and most eye-catching cars, many of which will soon go on sale to the general public.

Vintercorn is the CEO of Volkswagen International.

He runs the biggest car maker on Earth, and so he's accustomed to being treated like a champion.

But this year, something feels different, something feels wrong.

Vintercorn makes his way across the vast showroom floor, and notices that people are staring at him.

This in itself is nothing new, people stare at Vintercorn all the time.

Silver-haired and scowling, he maintains the stout yet muscular build of the athlete he once was.

He's well aware that many of you him is physically intimidating.

It's actually how he likes to be seen.

But as he walks past the gleaming vehicles, he can tell everyone is shooting him angry looks.

They even seem disappointed.

Journalists, auto enthusiasts, car makers, they're usually among his biggest supporters.

But now he sees that others are turning away from him.

They look down at their smartphones and murmurs as he passes.

He feels his pulse quicken.

...