Voices from the January-February 2017 Issue

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 13 January 2017

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roger Martin of Rotman School of Management, Paul Zak of Claremont Graduate University, Clayton Christensen of Harvard Business School, comedian Jerry Seinfeld, and HBR Editor-in-Chief Adi Ignatius respectively discuss customer loyalty, the neuroscience of trust, entrepreneurship in Africa, the source of innovation, and the new, hefty magazine. For more, see the January-February 2017 issue.

Transcript

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0:00.0	The Closer Podcast brings you the inside story of deals changing the world, told by the people who know how it all went down.
0:09.0	Understand the human motivations behind groundbreaking business decisions with host Amy Keene.
0:14.6	Listen to The Closer, wherever you get your podcasts. Welcome to the HBO Idea Cast from Harvard Business Review. I'm Sarah Green Carmichael. If you've
0:34.7	listened to this podcast for a while you know that we have featured the current
0:38.0	issue of Harvard Business Review magazine usually talking to the editor
0:41.7	about the highlights and features inside.
0:44.0	Today we're going to dive deeper into the January, February 2017 issue of the magazine
0:49.0	and hear more from the people behind the big management and business ideas in the issue.
0:54.0	Coming up on this episode, Rotman Business School Professor Roger Martin will talk about
0:58.0	his cover story with a former P&G CEO about what so many companies get wrong today about customer loyalty.
1:05.0	Humans haven't changed and won't any time soon.
1:08.8	They are driven by comfort and familiarity. If you don't pay attention to that you will lose.
1:15.0	Then we'll feature my conversation with neuroeconomist Paul Zak about the science of
1:19.6	trust and what businesses can do with a growing understanding of human psychology.
1:24.0	I think that strongest piece of evidence that trust really matters for the bottom line
1:28.0	is that we have found in the US that people who work in high trust organizations earn more.
1:35.0	We'll also hear from Harvard Business School Professor Clayton Christensen
1:39.0	about how entrepreneurs have managed to crack the code in consumer goods in Africa where many giant multinationals have
1:45.4	failed.
1:46.4	If I can make it affordable and there's a job to be done, I can make a very successful company in a nation that historically has been
1:57.4	mired in poverty.
1:59.1	And topping it all off, there is an insightful bit from U.S. comedian and television star Jerry Seinfeld
	...

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