The 90s, you had grunge and you had hip hop.

And the thing that hip hop gave people that no other genre gave was the sense of, I can

not only make it in music, I can make it in life and make it in business.

What's up, everybody?

Today, I am sitting here with a very dear friend of mine, as well as the CMO of Visa.

Please welcome to the show,

Mr. Frank Cooper. Thank you, Rich. Good to see you. Good to see you. I'm happy we're having this conversation. It's a long time coming. It is a long time coming. I was reading up on you. It's

always fun to read up on someone that I'm friends with because I get to learn certain things that I

didn't know and I,

true to form, learned a lot about you. And it was interesting to me to hear a little bit about

your childhood and then think about where you are today. I know how my childhood shaped where I am today,

but talk to me a little bit about looking at your role today in life and where you were growing up, how your parents and how where you grew up, shaped who you are. Yeah, man, you know, it's always hard for me to explain it because, you know, I grew up in California. I was born in San Francisco, but my coming of age years were really in L.A. It was in Carson, you know, as Kendrick Lamar would call it Compton adjacent, right? So like right over the hill.

And those are my coming of age years.

And so if you had asked me then, you know, could I see myself in this position, you know, running some of the largest brands in the world, you know, now at, you know, the 11th largest company, you know, $500 billion company, I would never have

imagined it, you know, it was not in, it was not even in the scope of what I thought was even

possible. And so the time, you know, I play ball and, you know, through high school and, you know,

all city, all that, all state, all that. So I could see that path.

But fortunately, my mom had went to UC Berkeley. And she didn't graduate. She spent two years

there, got married, and it at least opened up that idea that, you know, I actually want to go to

Berkeley. And there's some other choices. So, but I went to Berkeley. and that really changed the course for me you know once I went to Berkeley I started to

see kind of new possibilities but growing up um this was never ever first of all I didn't even know

what marketing was had no idea what market marketing was um my idea of business um was more around technology because that's what my dad did. So

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